SEO Process

SanJoseSEO prides itself on the underlying process by which we approach all of our client’s SEO campaigns. While each client has specific, customized needs, our approach in creating and implementing the right strategy is vital to the success of the campaign. This mindset and attention to detail is what has makes us a top SEO company…

Phase 1: Analysis

  • Analysis of existing website structure and frequency of indexing from Google
  • Current page rank, age of domain and length of time domain is registered
  • Evaluation of inbound link popularity and internal linking process
  • Evaluation of outbound link volume ratio compared to inbound links
  • Review of the quality, relevancy and neighborhoods in which existing links exist
  • Identify percentage of no-follow and follow links
  • Analysis of meta tags, h1 tags and title tags as viewed by search engines
  • Current website traffic and keywords which drive that traffic
  • Competitors in primary keyword verticals
  • Frequency in which content is added/updated
  • Evaluate existing keyword density as it relates to targeted keywords
  • Discover dynamic pages and improper URL names
  • View existing site maps for accuracy and updated frequency
  • Current Rankings

Phase 2: Strategy Development

  • Targeted keyword analysis to develop a list of keywords which will be focused on within the campaign based on popularity of search and relevancy to website
  • Review specific changes that are needed to the website itself in regards to the structure of the website. (Site map, title tags, meta/h1 tags, header tags etc)
  • Determine the overall need for additional content on the website and how detailed and involved this content will need to be.
  • Build a detailed link building strategy focusing on varied link sources such as blog posts, real-time links, link reclamation, sidebar links, footer links, wiki posts and additional sources.
  • Analyze potential implementation of Blog or RSS feed to improve frequency of relevant content placed on site.
  • Development of the Action Plan to begin the campaign

Phase 3: Implementation

  • Initial Strategy Meeting w/client. Introduction to Client Account Manager
  • Finalization of primary keywords to focus upon
  • Commencement of Action Plan as outlined in Phase 2

Phase 4: Management

  • Once your campaign is “live” we will provide weekly updates as to the status of tasks that have been performed on your monthly “Action Plan”
  • Your Account Manager will be available to discuss your campaign at any point a question should arise.
  • Each month, we will provide you with a detailed overview of all services performed, inbound links developed and a detailed rankings report that outlines the rankings movement from the prior month.
  • A follow-up monthly call with take place in which results from the prior month are discussed and the “Action Plan” for the next month is reviewed.