SEO

Recover Search Rank after Panda and Penguin

Have Google’s Panda and Penguin updates got you down? Down in page rank, that is… well you can recover your lost search rank easily within a few months by simply re-aligning your SEO efforts with proper site structure, quality content and high quality links from authority sources. But wait, if it were that easy you would have done that in the first place, right? 

Well have no fear, San Jose SEO Services is here to help you. We have the benefit of operating hundreds of websites for clients. This gives us the complete picture of what is working or not working in the new Google environment. The simple truth is that Google updates are not targeting your legitimate business. That being said, if your site is old and not keeping up with current canonical design and XML site map technologies you may just be confusing Google as it re-indexes all the sites in its search results.

All of the sites we have encountered that were hit by Google Panda and Penguin are guilty of poor titles, poor menu structure, and then spammy links either on-site or off-site. Similarily if you operate a large network of sites and were in the habit of linking all these together with footer or menu links, Google sees this as a deliberate attempt to scam their system. That does not mean you cant provide links to your other sites, but there is a right way to do it and that way is not site wide footer links or menus.

Here is just one such client who’s business was literally killed by Googles Penguin. After a devastating loss of 40% of business, we stepped in to correct the site structure and link problems.

This actual printout from Google Webmaster Tools shows as a result of San Jose SEO efforts Google search impression grew 600% in just one week.

If you need to recover the search rank you lost after Google Panda and Penguin updates we can help.

Contact San Jose SEO Services today

 

Email Marketing Still Outperforms All Other Marketing Mediums

Email Marketing has lost some of it’s power due to rampant abuse and spam that have the effect of desensitizing peoples perception of the medium and confusing users as to what is legitimate or junk. That being said outside of a dominant organic SEO position, email marketing still outperforms all other marketing channels in terms of cost and return on investment and there are steps you can take to effectively build relationships online that will mitigate the discontent where it exists.

If you have never created an email campaign the easiest way to get started is to simply examine the marketing emails you receive. There are numerous online resources that can assist the newbie email marketer but for those of you who have some experience with email marketing campaigns this post will cover optimization of your email marketing and improvement of your email marketing results.

Formatting the copy

The format of your email is critical. Important information goes at the top and I mean the very top of the email. Though it is common practice in most businesses to put a graphic header in the email this is a classic mistake. Most email readers now block images by default forcing your recipient to take an extra step to see your graphic content. This is unlikely as your reader scans through several dozen or more emails. Business users typically use the preview pane in outlook to aid in the scanning of email content. An image header in this view will appear as a blank space or just the alt tag for the image. These users give far less weight to emails that are not formatted for their ease of use.

The Subject Line

Subject lines should be short, catchy and relevant to the email content.

Bad example:

Webinar – Learn how to maximize your email marketing for increased productivity and ROI

Better example:

Email marketing roundup, productivity and ROI

Best example:

Top 5 Tips email marketing ROI

Start with a well defined subject line. In the three examples above you can see how each subject would lead you to take a completely different approach to the same content.

Layout Style

There are two primary layouts used in business email. Single link Event/Promo style and Multi-link Newsletter style. Each has a specific use. You have probably seen and may even be tempted to create a newsletter style marketing email with offers and special sales and incentives but this is a mistake. Our research has shown that customers respond far more favorably to a single purpose marketing email but wont scan through a newsletter style promotion to compare the various sales offers. Newsletter subscribers on the other hand will anticipate the longer newsletter format and scan through multiple story excerpts looking for relevant content but will also be turned off by newsletter disguised sales promotions.

Using Layout style to your advantage

Do create a newsletter that outlines headline news and interesting story lines and then send separate periodic single purpose marketing emails to promote events or special promotions. Studies have shown that an average customer takes 3 marketing touches for brand awareness and 5 marketing touches before the sale. So it is to your advantage to send separate emails over a period of weeks rather than trying to jam everything into one newsletter style email.

Tracking and Metrics

Most any email marketing service provider will have the standard tracking tools available.

You want to track:

Deliver-ability and Bounce Rate (Are my emails being received?)

Opens (Are my emails being read?)

Click-through (Is my content generating interest?)

Keep a log of these metrics and compare percentage change from email to email and month to month. This will allow you to measure the impact of subject lines (Opens) and content offers (Click-through) . Over time you may see certain offers resonate with your customers better than others. Use this information to improve your email marketing effectiveness.

Marketing Management

Create a calendar of your fiscal year and break that into four quarters. Now notate all trade shows dates you will be presenting/attending. Around each of these dates you can anticipate sending an invite to your prospect list. You can also plan your monthly newsletter. Now look at what remains in each quarter and plan another 3 to 5 promotions that will go to your house list and other rented or 3rd party promotions. This calendar approach will commit you to driving a full force email marketing effort that will give you the highest possible returns.

San Jose SEO Generates Sales in a Tough Economy

San Jose SEO, the leading SEO company in San Jose, California takes a holistic marketing approach to Internet marketing and search engine optimization.

“As veteran expert marketing consultants we examine the entire marketing plan and fill the gaps before we begin creating an overall strategy. Your success is not derived from a scattered piecemeal approach and neither is our service. We guarantee a fully integrated and robust Internet marketing system that delivers leads and generates revenue.”

We deploy a powerful Internet Marketing strategy so you can rest assured that you are in the best hands with San Jose SEO.

So don’t waste another day. Every moment delayed is a missed opportunity CALL NOW! 1-800-215-3054

San Jose SEO – Cutting edge Internet Marketing

Is Your Website Content Customer Centric?

It is the first thing you see when you go to any website and it is the #1 element in any SEO effort. It is website content. All online marketing efforts begin and end with the content that is being promoted. Your website content is the foundation of everything you are hoping to achieve through online marketing. So lets ask some questions that may illuminate shortcomings in your website content.

Why is this important to me? Look at your home page and ask that question. You had better have a good answer. For every visitor to your website this is the first thing that enters their mind. How do you personally answer that question? How does your website answer that question? Sadly for most company websites the answer is not easy to find. Companies will pile on product lines and bestow the virtues of their quality service and still never answer that question.

Complete this sentence: We help our customers to…

Customer-Centric Content

Are you a customer centric company? Most business marketers would reflexively answer yes but your website may not be carrying that message in an effective manner. Take a look at your high traffic web pages (home page, product pages). How many times do you use the words I, We and Our? – (I have the experience, We are the largest, Our features and benefits). Now how many times do you use the words You and Your? – (You will achieve, All you need, Your solutions partner). This simple exercise can shine a light on what is missing from most business websites. Writing from a technical knowledge of the products perspective rather than an understanding of the customer needs perspective.

Do your customers go looking for features and benefits? Probably not, most customer relationships begin with a challenge and a search for a solution. Your copy should target the challenges faced by your customers. This is the core of customer-centric copy writing. When you focus on the customer challenges two things occur that both work in your favor. First you will be speaking the language of your customers. Saying what they want to hear at the time of their greatest need. Second and most importantly you will have properly defined your target demographic.

With both challenge based customer-centric copy and an understanding of your target (challenge) audience you now have a core foundation that will resonate with your target customers and the focus to target your marketing effort where it will be most effective.

SEO Keyword Selection

Your website copy is also a prime target for search engine optimization (SEO). Try to create copy with keyword phrases that are relevant to your target audience. Keyword phrase selection should follow the same customer-centric approach. Focus on the customer challenges not your features and benefits.

Key Takeaways

  1. Your website copy is priority #1 in online marketing
  2. Focus on customer challenges not features and benefits
  3. Use relevant challenge focused keyword phrases in your copy 

How Search Engines Work

Modern commercial search engines rely on the science of information retrieval (IR). That science has existed since the middle of the 20th century, when retrieval systems powered computers in libraries, research facilities and government labs. Early in the development of search systems, IR scientists realized that two critical components made up the majority of search functionality:

Relevance – the degree to which the content of the documents returned in a search matched the user’s query intention and terms. The relevance of a document increases if the terms or phrase queried by the user occurs multiple times and shows up in the title of the work or in important headlines or subheaders. 

Popularity – the relative importance, measured via citation (the act of one work referencing another, as often occurs in academic and business documents) of a given document that matches the user’s query. The popularity of a given document increases with every other document that references it.

These two items were translated to web search 40 years later and manifest themselves in the form of document analysis and link analysis.

In document analysis, search engines look at whether the search terms are found in important areas of the document – the title, the meta data, the heading tags and the body of text content. They also attempt to automatically measure the quality of the document (through complex systems beyond the scope of this guide).

In link analysis, search engines measure not only who is linking to a site or page, but what they are saying about that page/site. They also have a good grasp on who is affiliated with whom (through historical link data, the site’s registration records and other sources), who is worthy of being trusted (links from .edu and .gov pages are generally more valuable for this reason) and contextual data about the site the page is hosted on (who links to that site, what they say about the site, etc.).

Link and document analysis combine and overlap hundreds of factors that can be individually measured and filtered through the search engine algorithms (the set of instructions that tell the engines what importance to assign to each factor). The algorithm then determines scoring for the documents and (ideally) lists results in decreasing order of importance (rankings).

Information Search Engines Trust
As search engines index the web’s link structure and page contents, they find two distinct kinds of information about a given site or page – attributes of the page/site itself and descriptives about that site/page from other pages. Since the web is such a commercial place, with so many parties interested in ranking well for particular searches, the engines have learned that they cannot always rely on websites to be honest about their importance. Thus, the days when artificially stuffed meta tags and keyword rich pages dominated search results (pre-1998) have vanished and given way to search engines that measure trust via links and content.

The theory goes that if hundreds or thousands of other websites link to you, your site must be popular, and thus, have value. If those links come from very popular and important (and thus, trustworthy) websites, their power is multiplied to even greater degrees. Links from sites like NYTimes.com, Yale.edu, Whitehouse.gov and others carry with them inherent trust that search engines then use to boost your ranking position. If, on the other hand, the links that point to you are from low-quality, interlinked sites or automated garbage domains (aka link farms), search engines have systems in place to discount the value of those links.

The most well-known system for ranking sites based on link data is the simplistic formula developed by Google’s founders known as PageRank. 

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”
PageRank is derived (roughly speaking), by amalgamating all the links that point to a particular page, adding the value of the PageRank that they pass (based on their own PageRank) and applying calculations in the formula.

The entire industry of Search Engine Optimization is built on these technical attributes. The white hat firms that use quality content and traditional marketing models translated to the web, and also the nefarious Black Hat operators who employ various forms of automated link stuffing into forums, blog comments and link farms. Google spends the bulk of it’s time and energy fighting back against this type of Black Hat spamming of the web.

San Jose SEO Company | SEO Company San Jose

Based in San Jose, CA San Jose SEO Services, the San Jose SEO company was established in 2001 and over the past 12 years has grown to become a leading search engine optimization company serving large and small clients throughout the San Francisco Bay Area. Offering a full spectrum of web marketing solutions including SEO, PPC, Social Media, Web Design, and Reputation Management San Jose SEO Service is the one place for all your web marketing needs. 

  • San Jose SEO Services
    Keyword Analysis
    Full Site Optimization
    Custom Content Pages
    Quality Network Link Building
    Online Reputation Management
    Social Media Optimization
    2.0 Web Design 
  • Search Engine Marketing
    Pay Per Click Management
    Landing Page Optimization
    Online Public Relations

 

You need a SEO Company in San Jose. Contact San Jose SEO Services today.

Why Do I Need SEO?

The majority of all users on the web will at some point use one or more of the major search engines – Google, Yahoo, MSN, ASK to aid in the search for a product, service or information. Search queries, the words that users type into the search box which contain terms and phrases best suited to your site carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted visitors to a website can provide publicity, revenue and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.

Why can’t the search engines figure out my site without SEO help?
Search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users. However, there is and will always be a limit to how search engines can operate. Whereas the right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal. In addition to making content available to search engines, SEO can also help boost rankings, so that content that has been found will be placed where searchers will more readily see it. The online environment is becoming increasingly competitive and those companies who perform SEO will have a decided advantage in visitors and customers.

SEO Services San Jose

SanJoseSEO® – SEO Services San Jose – Call 1-800-215-3054 – SEO, Web Design, SEM, PPC, PR, Reputation, Social Media -San Jose, CA

SEO Services are an important consideration for your San Jose, CA business. Search Engine Optimization is the key to getting the search rank positions you need to generate web traffic for the key searches related to your business. 

  • SEO Services San Jose
    Keyword Analysis
    Full Site Optimization
    Custom Content Pages
    Quality Network Link Building
    Online Reputation Management
    Social Media Optimization
    2.0 Web Design 
  • Search Engine Marketing
    Pay Per Click Management
    Landing Page Optimization
    Online Public Relations
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SEO Expert San Jose

Expert SEO in San Jose is just a phone call away. Whether you need to maximize your local market exposure on the web or seek to conquer the national market aspirations of your brand strategy. San Jose SEO is your Expert SEO source for up front and honest analysis and SEO appraisal of your web properties.

Founded by SEO and web marketing guru Marc King, San Jose SEO has driven over $500 million in revenue for client across a broad range of industries. Contact San Jose SEO today and speak directly to a SEO Expert or fill out our free marketing consultation form to get a quick evaluation of your current Internet marketing efforts.

We take pride in the work and full force effort behind every client, large or small. The personal attention to detail and exceptional results we provide our clients has earned us a reputation for being a top SEO agency. Need an SEO Expert in San Jose, then call San Jose SEO 1-800-215-3054.

 

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